When you’re trying to monetize your online business, you can never have too many opportunities. One opportunity that you may have heard of is the Rakuten Advertising network. Is the Rakuten network a good option for your online business? In this Rakuten Affiliate Network review, we’re going to look at whether you should try to work with Rakuten or find opportunities elsewhere.
What is the Rakuten Advertising Affiliate Network?
The Rakuten Affiliate Network, also known as Rakuten Advertising, is a website that has many different affiliate offers from many different companies. The site gives content creators the ability to apply for these various affiliate offers and manages payments for affiliates.
How Does Rakuten Advertising Work?
Rakuten Advertising works by allowing you, as a webmaster or content creator, to apply for many different affiliate programs and manage affiliate payments for those programs.
It’s important that you know that Rakuten Advertising doesn’t approve you for the individual affiliate programs. The companies behind the offers have the final say as to whether they will allow you to promote their offer to your audience. Each offer has different requirements like monthly site visitors and how you plan to promote the offer.
The great part about doing this on the Rakuten network is that you don’t have to fill out all the information about your online business every single time you want to apply for a program. Since you provided that information to Rakuten when you signed up, it carries over when you apply for individual promotion opportunities. This makes applying for individual affiliate offers much easier than it would be if you had to enter all your information each time.
How Do You Find Offers on Rakuten?
Another great thing about Rakuten is that they make finding offers much more straightforward than other networks. They allow you to do this in a couple of different ways.
First, if you exactly know what company you’re looking for, you can search for their name and see if they have any offers on Rakuten. If you’re not quite sure exactly what offers you’re looking for, you can browse the network by categories and see what offers are available for your niche.
The good news is they have many different categories available on the site with thousands of affiliate offers inside the network. It can almost be guaranteed that regardless of what niche you’re in, you’ll be able to find a quality affiliate offer on the platform. As you can see in the image below, they have quite a few different niche categories to choose from.
What Kind of Offers Can You Find on Rakuten?
One of the most frustrating things to deal with when creating an affiliate marketing business is to apply for networks and find that the brands inside of the network are nowhere near as prestigious as you thought they were when you were first applying. Thankfully, this isn’t the case at Rakuten.
As mentioned above, there are thousands of different affiliate programs inside of the network, and you’ll find quite a few companies you’re probably familiar with like:
- Just My Size
- Omaha Steaks
- Plow & Hearth
- And Many More…
It’s safe to say that no matter what niche you’re in, there is a very reputable company that has an affiliate offer on Rakuten that you can apply for. Best of all, many of these programs offer much higher commission rates than what you may find with affiliate programs like eBay or Amazon.
Pros and Cons of the Rakuten Affiliate Network
As with any affiliate network, there are a few pros and cons that you need to be aware of before you apply to work with Rakuten.
Thousands of Affiliate Program Offers –Regardless of your niche, it’s almost guaranteed that there will be a program that will pique your interest.
Reputable Brands – Unlike many other networks, Rakuten has a lot of programs by very well-known companies like Macy’s, Microsoft, Sephora, and more. Choosing to work with brands that customers are familiar with means more frequent link clicks and ultimately more money for you as customers feel comfortable making purchases from brands they know.
Higher Than Average Commissions – While several programs pay lower commission percentages around 1% to 3%, many offers on the site pay 10% commissions or more.
Long Cookie Durations – Many times, customers will not make a purchase on the first visit to a website. Often, people will quickly check an offer and then decide to make a purchase later. With many of the offers on Rakuten, this is nothing to worry about. Thanks to many offers giving up to 30-day tracking cookies, if people click your link and then return a week later to make a purchase, you still get a commission.
Excellent Affiliate Support – One major thing that sets Rakuten apart from many of the other affiliate networks out there is that they offer support and training to affiliates to help them earn more commissions. There’s training included inside of the platform once you’re approved to work with the network. If you run into problems, chat support is available 24/7.
Overwhelming Number of Offers – As mentioned above, there are thousands of different offers that you can choose from inside the Rakuten network. If you’re new to affiliate marketing, this can be very overwhelming. Because of this, it’s important that you know what niche you’re working in and what offers you may be interested in before you really dig your heels into the network.
Challenging Approval Process – It can be very difficult to be approved for some offers inside of the network. If you find that you don’t get approved the first time, don’t become disheartened. Many advertisers on Rakuten have higher requirements than they do on other networks. You can often reapply later and be approved for the offer.
Confusing Commission Rates – Some of the affiliate programs offered within the network can be very confusing as they offer multiple commission rates depending on individual product categories, offers, and more. Because of this, you must pay close attention to the individual product offers so that you know what commission percentage your links will fall into.
Challenging Link Creation – If you’re new to Html and web publishing, you may find the link creation process at Rakuten to be complicated. The support team at Rakuten is more than happy to help if you find yourself struggling with link creation.
Rakuten Affiliate Network Review – It’s Definitely Worth Your Time
All in all, the Rakuten Advertising affiliate network is worth your time to check out. However, if you’re new to affiliate marketing, you may want to wait before signing up until you’re a bit more familiar with how affiliate marketing works and have already established a bit of a base audience on your website or the platform to which you’re publishing content.
Rakuten offers thousands of different affiliate programs from a lot of different, highly reputable brands. In general, the platform is not very beginner-friendly. It can quickly become overwhelming for those who are new to affiliate marketing.
If you don’t have a huge audience, getting approved by the Rakuten platform will be challenging. If this is the case, don’t lose hope. Simply come back after you have a little bit of an audience and reapply to the network once more.
Working with the Rakuten network is worth it as many of the offers inside of it pay much higher commissions than you will likely find on other platforms.
On top of higher commission rates, Rakuten also offers affiliate support that is designed to help you earn more commissions and increase the traffic to your site.
They also give you the ability to choose from multiple link types. You can promote affiliate offers via text, email, on your site, on your social media platforms, and through many other avenues. This is great as many other affiliate networks do not provide multiple link types, and some even ban you from promoting offers via email or social media.
At the end of the day, Rakuten is a great network with amazing potential for marketers who already have a base understanding of affiliate marketing, basic coding, and link creation.
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