Nowadays, the internet is a big part of our everyday life. Some people can’t imagine living without their smartphone or shopping elsewhere than online for all their commodities that range from foods, clothing, electronics to even cars!
There are many ways these days you can make money online, and you want to get a piece of the action by becoming an affiliate marketer! However, before going off on the internet and researching on what your business should be about, you should instead, take 5 minutes to read my post, which will help you choose your direction for your online business.
In this post, I will give you a comprehensive walkthrough to help you find an affiliate marketing niche. Don’t make the common mistake of rushing to pick something that is trending and sounds like a very lucrative opportunity but on which you know nothing about or have little to no interest for. Don’t let greed lead you on the wrong path!
Be Passionate About Building Your Business!
There are four steps involved in building a thriving business online:
As shown in the image above, the first step in creating your online business is to choose an interest, which translates into choosing your niche. However, what in the heck is a niche?
A Niche Is a Piece of the Internet Marketing Pie!
In a nutshell, a niche refers to a segment of the internet marketing market. In other words, it is a group of people that share the same passion or interest, looking for information, wanting to learn more about their passion, and ultimately purchasing stuff online related to their interest.
As you can see in the graph on the right, there are more than 3.75 billion people online, and this number is still growing each year! Do you see the potential?
The take-home message is that building a business is an uphill battle with many ups and downs. So if you let greed lead your niche selection, when you hit some difficult times, you will be more likely to give up altogether. So, in other words, you are setting yourself up for an epic failure!
Moreover, it is not a prerequisite to already be an expert when you first start. However, you must be willing to learn as your business grows so that you become an authority within your niche!
Then, the next question that comes up is:
How to Choose a Niche Fitting to Your Passion?
A common mistake often made by newbies when picking a niche for their business is that it is too broad. Remember a niche refers to an audience, a group of people sharing the same passion or have the same hobby.
First off, don’t over think this, please! Because your niche is your audience, why not choose a niche that fits with your passion, target people that share the same passion or interest than you. They are your potential customers.
Moreover, keep in mind that you will have to write content for your selected niche. It will be easier to do so, and won’t feel like a chore if you picked something that excites you and you enjoyed talking about endlessly.
I personally have many hobbies. I love playing volleyball, golf (even though I am not really good at it), enjoy skiing, cycling, internet marketing, and doing puzzles! From what I just listed, I could easily pick a targeted niche as my online business.
Here are two examples of possible niches based on my hobbies to help you choose your direction for your business:
I enjoy the game of golf. Thus, one option would be golf as a niche. However, golf is too broad of a niche.
So, I need to narrow it down, be more specific and go one step further. There is one aspect I want to improve on, my golf swing. Therefore, my targeted niche and online business could be about “golf swing lessons.”
Within the “golf swing lessons” niche, my audience will be millions of other golfers that are looking for ways to improve their swing. They are looking to learn more about the mechanics of the golf swing through tutorials, videos, books and so on. Ultimately, they want to buy products to help them improve their golf swing.
Lastly, I am not a golf expert by any means. However, I am willing to put in the efforts to become one. So, as I am learning more about my niche, golf swing lessons, I will be helping other golfers just like myself.
(2) Cross-Country Skiing
Here is another example, cross-country skiing. Now if I pick this as my niche, again, it would be too broad, I need to dig deeper.
Within the cross-country skiing niche, I can target ski equipment, such as ski boots. Thus, my niche would be “cross-country skiing boots.” Within that targeted niche I can explore many avenues such as ski boots for children, women, men or for athletes, which are all ideas for posts for my online business as millions of people are searching the web every day to learn more about ski boots and most importantly buy them!
Make a Living from Your Passion?
Build your Website
Once you have found your niche, you need a website, which will be the foundation for your business. So, what are you waiting for? Get your free website below!
Now that you have a website, you need to create content to get traffic to your site. As many affiliate marketers would say (including me): “Content is KING”! To be able to create content and rank on the first page of Google, you need to have the proper tools.
These tools include Jaaxy, which will enable you to find low competition keywords and the SiteContent, the ultimate writing platform that allows you to create content efficiently. Both resources are available at Wealthy Affiliate.
Once your foundation is in place, it’s time to build on it and turn it into a lucrative business.
Earn a Revenue
Once you have visitors (potential customers) to your site, it’s time to monetize that traffic! The best way to do this is through affiliate programs, which you can join for free!
There are many affiliate programs to choose from. Among the most popular you have Amazon Associates (Amazon’s affiliate program) where they have over 500 million products to promote, and the commission rate varies between 4-10%.
Besides Amazon, there are loads of alternatives that you can choose from when it comes to affiliate programs. So, you will be able to make money with your website, no matter what your passion is!
Do a simple Google search such as “your product” + “affiliate programs” to find a program that is suitable for your niche.
Now one thing remains:
Are You Ready to Be an Expert in Your Niche!
Your niche should be about your passion or one of your interest. Don’t build your business based on the trending flavor of the day! It might be a very lucrative opportunity, but if your only goal is to make money and you don’t care much about the product or niche, you will lose interest fast and give up.
You don’t need to be an expert right off the bat either! However, you must be willing to learn about your niche and become an authority.
Now, are you ready to become an expert in affiliate marketing? If so, you need a place to host your website and learn about internet marketing as well. There is a cutting-edge affiliate marketing platform that provides the proper environment to create and manage a business online, and it’s called Wealthy Affiliate.
Although, if you are like me, you would want to try it first before signing up for it! So, I recommend that you set up a free Starter Membership, which will allow you to browse around the platform. However, if you are serious about becoming a successful affiliate marketer, upgrade to the premium membership to gain access to all the outstanding features of the WA platform for as low as $29/month.
If you have any questions or need more help in choosing your niche, please leave me a comment below. I am looking forward to hearing from you.